About Greyfield Evolution
Greyfield Evolution was built for companies navigating growth, transition, and integration. Most are not broken. Most are not starting over. They are operating- and founder-led businesses that succeeded through practical decisions and disciplined execution, but have outgrown that model.
Our work focuses on two things that tend to fall out of alignment as founder-led and operating-heavy companies scale: commercial structure and operating technology.
We help companies evolve commercial structures and strategies, like pricing authority, revenue accountability, and decision ownership.
When a technology investment is on the table, we build the process and ownership infrastructure to maximize utility and ROI.
In all of our work, we operate with respect for what exists and vision for what could exist.
Why Greyfield Evolution
The term greyfield is used for places that already exist and still hold value, but require thoughtful evolution to perform at their next stage.
Most companies we work with are not blank-slate transformations or distressed turnarounds. They are functioning businesses built through founder judgment, operator experience, and real-world tradeoffs.
Our role is not to replace what exists. Our role is to determine what should be kept, what should be improved, and what should be retired to improve commercial and/or technological performance. That is the work of evolution, not reinvention.
Keep
What is working and should scale
Improve
What has potential but needs evolution
Retire
What no longer serves the business
Seana Fairchild
Founder and Principal, Greyfield Evolution
Seana Fairchild is a senior executive who has spent her career leading growth, pricing, product, and partnership strategy inside complex operating environments, with deep experience across intermodal, rail, logistics, and technology-enabled services.
Most recently, she served as President of Commercial Strategy and Execution at Valor Victoria, where she led commercial strategy across sales, pricing, product initiatives, and vendor partnerships spanning drayage, rail, and chassis networks. Her work focused on aligning commercial decisions with operating reality and measurable performance outcomes.
Previously, Seana served as Chief Commercial Officer at ConGlobal, a private equity-backed intermodal terminal platform, where she led enterprise commercial strategy and drove customer growth across a multi-site operating network. In addition to sales, marketing, and product leadership, she led the company's technology business following its acquisition, a purpose-built platform for intermodal terminal visibility and operational performance that is now Aviro360. Her responsibility extended beyond the commercial product: she oversaw technology implementation across ConGlobal's own terminal operations, some of which reported directly to her. That dual accountability, for both the product sold to customers and the operational environments where it had to perform, is where her perspective on technology implementation and operational readiness was formed.
Seana spent 18 years at Union Pacific Railroad in progressive leadership roles across intermodal marketing, sales, pricing, product strategy, and communications. She began her career there as a tax attorney in corporate finance before transitioning into commercial leadership. Her roles included Assistant Vice President in Intermodal Marketing and Sales and General Director of Strategy, Planning, and Communications, partnering with executive leadership to drive commercial performance, customer experience, and cross-functional alignment.
Earlier in her career, Seana practiced tax law focused on complex financial and transaction structures. That legal foundation continues to inform her approach to commercial responsibility, decision rights, and governance clarity.
Across these roles, she observed a consistent pattern: Companies rarely struggle because of a lack of effort or market opportunity. More often, commercial strategies, pricing authority, and decision ownership no longer match the scale and complexity of the business.
Greyfield Evolution was built from that operating reality. It reflects Seana's focus on helping founder- and operator-led companies evolve commercial structure and leadership direction so revenue durability and margin performance become more reliable through growth, transition, and integration.
Seana holds an LL.M. in Taxation, a Juris Doctor, and a B.A. in Political Science. She serves on the board of River City Mixed Chorus and has held nonprofit board leadership roles supporting community education and food access initiatives. She is based in Omaha, Nebraska.
Executive-level experience in
